Signage contributes to the social and economic wellbeing of the Waitaki District by supporting the needs of business, infrastructure, providing information and identifying places. District Plan signage provisions apply district-wide but may be individualised in more sensitive locations. Relevant controls around signage are needed in the District Plan to manage potential adverse effects of signage such as too many signs in one place, or inappropriate signs for the location.
Signage Definition: Any device, character, graphic or electronic display, (temporary or permanent) for identification, information about an activity, site or structure, directions, promotion of goods, services or upcoming events.
► Lenient rules for off-site signage (advertising of goods and services not sold on the site where a sign is located) with up to two (off-site) signs allowed as of right, resulting in a high volume of signs advertising commercial activities along the main road leading into Ōamaru.
► Signage provision for the Ōamaru Historic Area do not respond to its historical context.
► Controls for non-illuminated signage is limited to design and appearance only, there is a requirement for a resource consent for interpretation signage. Illuminated signage is considered on a case-by-case basis and there is a narrow scope to assess the effects of new signs.
► Unclear policy direction for temporary signage, resulting in uncertainty of plan interpretation.
► Duplication between District Plan Bylaw provisions for signage.
► Limited guidance for assessing the effects of a new sign including considering the cumulative effects.
► Need to consider signage requirements for the Alps to Ocean cycle trail.
DRAFT RESPONSES TO KEY ISSUES
► Stronger rules around off-site signage to better manage visual cluttering effects.
► Clear performance standards for temporary signage to better manage their effects.
► More lenient provisions for interpretative signage on heritage buildings or in historic areas subject to meeting appropriate standards.
► Stronger rules around digital or moving signage on listed heritage buildings and in historic areas.
► Development of guidelines around what signage is appropriate in heritage areas.
► Clear provisions to more effectively manage illuminated, flashing, moving and digital signs in all zones.
► Remove the requirement for a landuse consent for sandwich boards, magazine signs, merchandise displays, display stands in public places and signage attached to trailers and instead rely on Bylaw provisions.
► Revise standards and rules for signage in the Commercial and Industrial zones to reflect acceptable amenity levels in these zones.
► New provisions for signs in the Open Space Zone including clearer provisions around sponsorship signage.
► Clear provisions around assessing the effects of signage including the consideration of cumulative effects.